Zaandam, 20 October 2022 – Peapod Digital Labs, the digital, e-commerce and commercial company of Ahold Delhaize USA, announced plans to build an end-to-end, in-house retail media business, building on its existing AD Retail Media network. With this step, Ahold Delhaize USA creates a simplified, measurable way to engage omnichannel customers at the largest grocery retail group on the East Coast.
Ahold Delhaize is committed to accelerating its investments in building scalable digital advertising capabilities so its brands can build deeper digital customer relationships, online and offline. AD Retail Media will harness Ahold Delhaize USA brands’ market presence and close customer connections to help consumer packaged goods (CPG) partners meaningfully engage a significant East Coast omnichannel customer base.
“Retail media is already a sizable percentage of total advertising spend – with forecasts showing it will continue to grow significantly,” said JJ Fleeman, Brand President, Peapod Digital Labs. “By bringing AD Retail Media in-house, we will create a connected go-to-market offering for CPGs, grounded in new capabilities, simplicity and value generation. As the space continues to grow, we’re proud to invest in retail media to continue to propel our companies – and our CPG partners – forward.”
Together, the brands of Ahold Delhaize USA operate more than 2,000 stores, process more than 23 million transactions per week, have nearly 24 million active loyalty card users and total more than $51 billion in annual sales.
AD Retail Media will expand to an in-house digital media agency and grow its retail media team, in order to accelerate the development of innovative digital advertising opportunities for B2B partners to create more tailored and relevant customer experiences.
For more information, please refer to Peapod Digital Lab’s press release.
